Volkswagen AG

Volkswagen Marketing entered the world of media databases as long ago as 1993. The idea of using digital image data to achieve cost-savings in the area of retouching and duplicating images heralded what was at the time a very innovative step in the direction of the digital age.

Marketing database - picturesafe develops a solution for Volkswagen AG.

picturesafe developed a solution for Volkswagen which enabled access to high-resolution data for producing catalogues, advertisements and many other applications. By means of ISDN, users (only a few at that time) could view image data on their computers using a Macintosh operating system and select the images they required; high-resolution data was then ordered by fax. Access via the World Wide Web followed in 1997.  The content and the group of users have changed over the years as the system gradually expanded. Data is now available worldwide in multimedia formats. The Volkswagen Marketing Database gives Volkswagen a marketing tool geared to the needs of the future. In addition to distributing information, the database technology also creates an international, interdisciplinary working platform for the data exchange processes of the future. Since its establishment, the Volkswagen Marketing Database has seen the number of users rise continuously. In line with the growing technical options of databases, the content and scope have expanded constantly and the user interface has been updated regularly to keep pace with users' expectations. In addition to developing the system, picturesafe's duties also included hosting the system in their own computer centre.  It is here that picturesafe Professional Services creates keywords for the media objects and makes them available in dio:content. www.volkswagen.de