dpa Picture-Alliance GmbH
dio:content has a processor-based structure for B2B media asset management. This results in added value thanks to the optimization of daily business processes. Furthermore, it is also vital for data to be exchanged with other systems (ERP systems, Web content management, CRM systems, campaign management systems, e-Commerce, catalogue publishing, etc.). This enables, for example, article metadata and prices to be linked to product information and media objects. pa Picture-Alliance GmbH, a wholly-owned subsidiary of dpa, is using dio:content to setup a leading international B2B picture portal. The aim here is to market the alliance's own images as well as the content of subsidiaries and partner agencies.
Image syndication – dpa Picture-Alliance GmbH
The service is aimed primarily at professional users who have signed an appropriate contract. The portal will be setup initially with a selected group of leading image providers. Special attention will be given to the ancillary services. A contact person shall be available at all times both to customers as well as partners. The system-based service comprises:
- sending of offers
- clarification of rights of use
- research work
- quick accounting for image suppliers.
www.picture-alliance.de
