Deutsche Bahn AG

Deutsche Bahn AG offers one enterprise-wide database-assisted system for the archiving, cataloguing and distribution of digital image data for its public relations work. Common media such as MS Office documents, PDF files or video formats are also incorporated homogenously.

"Bahn im Bild" - railway in pictures - is the information platform developed by picturesafe to meet the specific system requirements of Deutsche Bahn plus the photo service.

The database stores images digitally and organizes them in such a way that they are easy to find for journalists, authors and railway enthusiasts around the clock. Thanks to the development of new sales channels, Deutsche Bahn can now forward its up-to-date artwork material directly to agencies. This solution developed and hosted by picturesafe is characterized by its ease of use - reflected in the layout and color scheme as well as the ergonomic user interface. Positive secondary effects for Deutsche Bahn AG are that the digital image archive is also available internally throughout the organization, and the photo service was updated to reflect the latest technology. www.bahnimbild.de